Marketing to the Future: A CMO’s Roadmap to Digital Transformation

Grad Conn, U.S. General Manager of Marketing & Operations, Microsoft & Carlos Dominguez, President, Sprinklr
Everyone is talking about Digital Transformation but how do we really get there? Digital Transformation really starts when an organization can unify around the customer. It’s a shift from thinking like departments to thinking customer-first through systems of nurture across Advertising, Marketing, Sales, Customer Service where all employees are Sellers; all employees are Marketers; all employees are Care; and all employees are in Research.