AEP Energy lights up personalized experiences with Dynamics 365 Customer Insights

Since 1906, American Electric Power has stood at the forefront of the energy industry. Its subsidiary AEP Energy provides energy solutions that power homes and businesses in competitive markets across multiple states in the United States. AEP Energy has more than 460,000 customers spanning residential to small business to commercial and industrial. Despite a fast-changing energy landscape, AEP Energy has grown by developing innovative solutions that brighten communities. While product innovation is the foundation for future growth, AEP Energy realizes that it’s going to take even more to power growth in the future. To keep pace with rising customer expectations, AEP Energy has selected Microsoft Dynamics 365 Customer Insights, a customer data platform solution, as the cornerstone of its customer experience transformation.