TruGreen’s new take on technology—a catalyst for greener lawns and happier customers

TruGreen, the largest US lawn care company, is committed to providing everything that customers need to “live life outside.” That’s why TruGreen recently embarked on an all-up digital transformation—driving towards a culture of continuous innovation for its customers and associates. Teaming up with Microsoft, the company used Microsoft Power Virtual Agents to develop a new AI-enabled virtual agent bot combined with Microsoft Power Apps and Dynamics 365 Customer Insights—and it augmented its customer self-service mobile app with AI-driven image recognition. The bot understands and listens to customer needs, classifies and informs customers of insects and weeds in lawns, and responds to customers’ requests. By using Power Virtual Agents, Power Apps, and Customer Insights, TruGreen can provide even more proactive and predictive services to its customers, which frees employees to spend more time on higher value tasks and complex customer issue resolution.