iQ Fuel : iQ Fuel: Transforming a startup with partner-to-partner collaboration

“This industry moves very fast; so we have to be at the top of our game every day to keep pace.”
Thomas Johansson, CEO of functional sports drink startup iQ Fuel, reflects on the daily challenge his company has faced since it “exploded” onto the scene a year ago with a product to disrupt the crowded Swedish energy drink market.