DICK’S Sporting Goods creates an omnichannel athlete experience using Azure Arc and AKS

DICK’S Sporting Goods was on a mission to create consistency across its 800-plus stores and its online retail experience by connecting with its customer-athletes in more personalized ways. The company envisioned creating a one store technology strategy that would give it the ability to write, deploy, manage, and monitor its own software across all of its locations nationwide—and reflect those same experiences through its online store. DICK’s Sporting Goods needed a new level of modularity, integration, and simplicity that seamlessly connects its public cloud environment with its computing systems at the edge. To make this happen, DICK’S Sporting Goods knew it needed to migrate its on-premises technology infrastructure to the cloud. With the help of Microsoft, DICK’s Sporting Goods is migrating to Microsoft Azure and creating an adaptive cloud environment comprised of Azure Arc and Azure Kubernetes Service (AKS). Now the retailer can easily deploy new applications to every store to support a “ubiquitous athlete experience.”